The kick up the arse you or someone you love might need.
Become someone who takes care of themselves.
An accountability group for regular people who want to stop making excuses and start moving. Not a gym bro thing. Just people keeping each other honest.
We're not training for the Olympics. The goal is simple: eat 10% less, walk 10% more. Start there. Build from there.
The problem
80%
of heart disease and type 2 diabetes cases are preventable through lifestyle changes
ncbi.nlm.nih.gov/pmc/articles/PMC3767887
74%
of all global deaths are from diseases linked to inactivity, poor diet, and lifestyle
who.int/news-room/fact-sheets/detail/noncommunicable-diseases
41M
people die every year from preventable non-communicable diseases
who.int/news-room/fact-sheets/detail/noncommunicable-diseases
Our answer
41 million people die every year from preventable diseases. We can't fix that.
But if one person in this group starts taking care of themselves because someone finally gave them the kick up the arse they needed, that's enough. Big problem. Small solution. One person at a time.
How it works
The accountability rule
When you join, Phil asks you to name someone who'd be disappointed if you gave up. A partner, a sibling, a best mate. If you go silent for a week, that person gets a message. This isn't to embarrass you. It's because the number one reason people quit is that nobody notices. In this group, we notice.
The rules
Post at least once a week. That's the only real rule.
Things that count as your weekly post:
A photo of your walk or workout
Your step count or exercise for the day
A photo of a meal you're proud of
A question ("how do I start running?" or "what should I eat before a workout?")
Sharing a tip or something that worked for you
Replying to someone else's post with encouragement or advice
A struggle you're having (we've all been there)
A win, however small ("I took the stairs today")
Things that don't count:
Emoji reactions with no words
Lurking in silence
Selling MLM, herbalife, juice cleanses, or any "hey hun" nonsense
The vibe
Be supportive but honest. "Great job" is welcome. "That's probably not going to work because..." is also welcome. We're here to help, not just be nice. Some of you are here because you haven't exercised in years. Some of you run marathons. Both are welcome. If you know something, share it. If you need help, ask.
What we know works
Don't overhaul everything. Swap one thing. Coke with every meal? Switch to water for one meal. Rice three times a day? Cut it to two. That's it. One swap. Nail it before you add another.
Not jogging. Not running. Walking. Around the block, around the office, around the mall. Ten minutes. If you do more, great. If you do exactly ten, that's ten more than yesterday.
You don't have to change anything yet. Just notice. Write down what you eat for a week. Most people are shocked when they see the actual numbers. Awareness comes before change. MyFitnessPal or a simple notes app is all you need.
This is the only rule that actually matters for weight loss. Eat less energy than your body uses and you lose weight. Every diet that works (keto, intermittent fasting, low carb, whatever) works because it gets you to eat fewer calories. The method is personal preference. The maths is universal.
Get a plan in 5 minutes
Don't know where to start? Ask an AI.
We've written a prompt that turns any AI into a patient coach. It asks about your goals, your current level, and any health stuff, then gives you a realistic first week. Tap one and go.
Claude and ChatGPT open with the prompt already filled in. Or tap Copy prompt and paste it into any AI you like. Your AI is not a doctor either — check with yours before big changes.
Member goals
Real people. Real goals. Updated manually because this isn't a tech startup, it's a group chat.
Phil
Get to 90kg while maintaining strength
In progress
Since June 2026
Member 2
Getting back into running. Sub-35 min 5K first, then sub-30 within a month. Ultimate goal: 68kg
Just started
Since July 2026
Member 3
30 minutes of exercise before breakfast every day
Just started
Since July 2026
Member 4
Lose 70 lbs in 15 months
Just started
Since July 2026
Your name here. DM Phil to join.
Your body is not a "later" problem.
Join the cult, or sign up someone who needs the kick.
DM Phil on WhatsApp